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Airpax Launches Online Product Configurator Airpax Introduces Online Product Selection and Configuration Using TechniCon's CustomCommerce
For Immediate Release
Cambridge, MD, July 1st, 2003 - Airpax Corporation, an international leader in the design and manufacture of magnetic circuit breakers, has deployed the "Airpax Assembler." This online product configurator based on TechniCon's CustomCommerce platform allows customers to quickly find and specify circuit breaker products to match their unique requirements.
Making it Easy to Find and Specify Complex Products
The new Airpax product configurator is part of a full-featured guided sales system that provides the tools customers need to select and specify complex products. Customers familiar with the Airpax product line can use the system as a typical product catalog, selecting product families and then specifying the options they require.
More importantly, the system introduces a number of powerful product search tools. The new parametric search capability allows users to search for products that meet specific operating or feature criteria such as maximum interrupting capacity or approval rating. Users can also search by product number, name and other attributes.
After selecting general products of interest, users can do detailed configurations, specifying all product options. As products are configured, the system creates custom documentation including drawings, engineering notes and operating curves. Users can then check pricing and availability.
"We're excited about the new system," says Don Pruitt, Sales and Marketing Manager for Airpax's Power Protection Products division. "The feedback from the first users has been overwhelmingly positive. Customers are finding they can create detailed solutions and specifications for their power protection needs in minutes."
"In the past, this could take hours, and in many cases, customers didn't feel comfortable with a solution until they consulted the factory to ensure the part number was correct. The Airpax Assembler lets them know in minutes and provides a detailed data sheet. We're still there for support, but now we can focus on our customers' special or unique requirements."
Mark Keenan, CEO of TechniCon, adds, "Customers are looking for more convenient ways to find product information and select products. CustomCommerce allows manufacturers to offer Web-based self-service systems that replicate the guidance and expertise of a manufacturer's best salesperson."
About Airpax Airpax Corporation is a privately held Company with headquarters in Frederick, MD; facilities in Cambridge, MD; Matamoros, Mexico; China and a joint venture in Japan with Sanken Electric Co.Airpax Corporation consist of two subsidiaries; Power Protection Products, Inc. (PPP) (www.airpaxppp.com) based in Cambridge, MD which designs, manufactures, markets and sells magnetic circuit breakers and related products for telecommunications, industrial, power conditioning, HVAC and information processing applications; Thermal Sensing Product, Inc. (TSP), based in Fredrick, MD which designs, manufactures, markets and sells thermal sensing products for HVAC, heavy vehicular, marine power conditioning, and telecommunications applications
A world leader in the markets it serves, Airpax is committed to making continuous improvement in every product and service it offers, and to providing outstanding world-class customer service.
About TechniCon
Founded in 1987, TechniCon Corporation is a leading provider of e-commerce solutions for complex products. Combining over a decade of experience developing product specification and sales automation software with leading-edge e-commerce and visualization technology, TechniCon has developed interactive sales systems for a wide range of manufacturers, including Daimler-Chrysler, Motorola, and Steelcase. TechniCon (www.technicon.com) is headquartered in Emeryville, CA with additional offices in St. Louis, MO.
TechniCon is a service mark of TechniCon Corporation.
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