Technicon takes a strategic approach to product information management (PIM): provide a central source of product data that can drive multiple applications across sales channels.

Your product information is a powerful corporate asset. Yet for many companies, product data is stored across disparate and isolated systems. Key marketing data is “locked” in drawings and spec sheets.

The cost of maintaining data is multiplied by the number of places it’s stored. Data becomes out-of-date and out-of-sync between systems. What is the cost to a company when it publishes incorrect data?

Technicon’s CustomCommerce provides a central repository for non-transactional product information, breaking down existing “silos” of information. Companies can update their data quickly to bring new products to market and adapt to changing market conditions.

Not all PIM systems are created equal. With many systems, product data can only be stored at a SKU or configured product level. For complex products with numerous options, a single product can explode into millions of SKUs. How do you manage millions of products?

Using CustomCommerce, a single product in the PIM system can represent all the SKUs that can result from configuring a product’s options. Your PIM data is highly-scalable and easily maintained.