When the first Model T rolled off the assembly line, it came in one color only, black. Today, a Ford Explorer can be ordered in more than 2.5 million different ways.

Mass customization represents a delivery process where mass-market goods and services are customized for a specific customer need.

To successfully implement mass customization, manufacturers must maintain the efficiencies of the mass production model while offering the variety of options and customization required by modern consumers.

The demands of mass customization require information technology to connect people, "know-how" and production. Combining product configuration and visualization tools, CustomCommerce can effectively present millions of variations to customers and reduce the costs for selling and producing mass-customized products.