Product visualization is a general term for the graphical display and imaging techniques employed for viewing product data.

Used for e-commerce initiatives, product visualization shortens the sales cycle and reduces order errors by allowing customers to see what they're purchasing.

Product visualization goes beyond simply displaying how a product appears. Animated images can demonstrate how a part operates, components fit together or a product is assembled.

Interactive 3D models can eliminate misinterpretations that are often inherent in static diagrams. Customers can rotate, tilt and magnify product images to examine a product from all angles.

TechniCon's award-winning product visualization capabilities range from renderings and 2D production drawings to interactive photorealistic images and 3D CAD models.

Combining CustomCommerce's product configurator and visualization tools, customers can "visually configure" products by interactively selecting options and then instantly seeing the results.