Synonymous with: Configurator, Product Configurator.

A configurator is a software application that allows users to select product options, while validating that the selected options are compatible and workable. Configuration rules or constraints are used to determine which options can be used together on which products, and ensure that the end-product is properly configured.

The terms "sales configurator" and "product configurator" are often used interchangeably. When used separately, a sales configurator is concerned with producing a complete document for the order entry department, while a product configurator is concerned with generating the bills-of-material required by the manufacturer's engineering department.

Pricing and order status are typically functions of a sales configurator. A sales configurator also uses marketing rules to offer special option packages and package discounts.

CustomCommerce's product configurator incorporates all the functions of a sales configurator, and can be used to generate both production and sales orders.