Visual configuration integrates product visualization with a product configurator. By displaying an updated product image throughout the configuration process, customers can select different finishes, colors, sizes and other options until they display the desired product configuration.

Using TechniCon's interactive 3D product visualization, customers can rotate, tilt and magnify product images. When combined with a configurator, customers can visually confirm the product's configuration throughout the specification process.

Allowing customers to accurately see what they're purchasing speeds up the sales cycle and reduces order errors. This is especially true for build-to-order systems, where custom products must be reviewed before being built.