From our founding in 1987, visualization technology has been a core part of TechniCon's product offerings and services.

TechniCon's award-winning product visualization capabilities range from renderings and 2D production drawings to interactive photorealistic images and 3D CAD models.

Product visualization is critical to the success of e-commerce initiatives. Allowing customers to accurately see what they're purchasing speeds up the sales cycle and reduces order errors. This is especially true for semi-custom and custom products that must be reviewed before being built.

Interactive 3D visualization is the most effective way to present highly configurable products to customers over the Web. Customers can rotate, tilt and magnify product images to closely examine a product from all angles. Interactive images can eliminate misinterpretations that are often inherent in static diagrams.

Product visualization goes beyond simply displaying how a product appears. Animated images can demonstrate how a part operates, components fit together or a product is assembled. Product images can be placed in front of stock or uploaded background images to visualize the product in its proposed environment.

Customers can "visually configure" products by interactively selecting different finishes, colors, sizes and other options, and then instantly seeing the results.

Additionally, product visualization facilitates product up-selling by presenting options that a customer may have been unaware of in a visually compelling way.

To encourage cross-selling, TechniCon has expanded its visualization technology to create "virtual selling environments." For example, furniture, windows, lighting and floor finishes can be placed and viewed together in a virtual room tailored to the customer's specified dimensions. To learn more, please visit our "Showroom" application overview.

TechniCon's CustomCommerce-based solutions deliver dimensionally accurate 3D CAD models and 2D production drawings using customer-specified options, dimensions and CAD file formats.

These CAD models not only provide visual confirmation of the product's features and configuration, but also help streamline the design process. Confident that the CAD files represent the exact product required, designers and engineers can easily incorporate these files into their designs.

Additionally, TechniCon minimizes the size of CAD and graphic files to significantly decrease file download times.