TechniCon Home
  SOLUTIONS
 


email us
sitemap

search

 
CATALOG
 
 
With an online catalog, you're always open for business. Your customers can access your self-service sales system anytime.
 
  prev  |  next  
 
 
However, simply putting products on the Web doesn't ensure success. Sales come from presenting your products in a way that engages customers and makes it easy for them to find the best product for their needs.
Catalogs That Sell Products
The CustomCommerce catalog structure allows customers to browse through multiple product hierarchies to find the exact product information they need.
Product descriptions can be of any length. Graphics, multimedia files, PDFs and CAD files can be added to the catalog across the entire product hierarchy.
An unrestricted and arbitrarily deep set of options and accessories can be associated with each catalog item. Your customers can view every product and variation that you offer.
Products and options can have any number of associated price lists to support historical and customer-specific pricing.
Advanced product visualization tools allow customers to see the exact product they've selected. Customers can rotate, tilt and magnify images to closely examine a product from all angles.
A template-based user interface makes it easy to present product data and optimize catalog navigation. Customers can get to any catalog page with just one or two mouse clicks.
Using CustomCommerce, industrial designers no longer have to sort through dozens of printed part catalogs. Office managers can view different fabrics and options for a chair without visiting a showroom.
Your customers enjoy an easier, more convenient purchasing experience. You benefit from faster sales cycles and fewer order errors and returns.
Custom Catalogs
The CustomCommerce database serves as a central repository for product marketing content. Starting from a master product catalog, custom catalogs can be easily tailored for specific market segments, geographic regions and distributors.
For your larger customers, catalogs can be generated containing only products, options and pricing approved by the customer.
CustomCommerce's authentication manager determines which catalogs a customer is entitled to browse. "Punch out" sessions from e-procurement systems such as Ariba and Oracle Exchange are supported.
For international customers, CustomCommerce supports local languages, currencies and date formats. US and international catalogs can be maintained from a single system.
Managed By Business Users
Our Web-based catalog management solution, ContentStudio, eliminates the need for programmers and special production staff to maintain your catalog.
Designed for sales and marketing personnel, ContentStudio includes an Explorer-type drag-and-drop interface and integrated online help.
Print and CD-based catalogs are out of date the moment they're published. ContentStudio makes it easy to keep your online catalogs accurate and up-to-date.
Complex product lines are characterized by rapid product turnover and modifications. ContentStudio places control of your catalog content in the hands of business users, accelerating your ability to make product changes and target evolving markets.
To Top
Key Features and Benefits
  • Legacy-to-Web Tools: Populating a catalog containing thousands of products with millions of variations can be a daunting challenge.

    Using our proprietary tools, legacy data (e.g. product descriptions and CAD data) is quickly extracted and published to the catalog. Design data is re-purposed into marketing data. Taxonomies can be imported from existing spreadsheet, SIF and XML files.
  • Advanced Taxonomy Support By organizing products into hierarchal product trees, taxonomies structure catalogs so that products and product information are easy to find. As users drill down a product tree, they narrow their selections.

    Catalogs support multiple taxonomies to offer customer and industry-specific tree structures.
  • Parametric and Keyword Search: Customers need more than one way to narrow their options and specify items.

    Parametric search allows customers to select key product attributes and quickly obtain a list of compatible products. Keyword searches can be performed through the entire catalog. Side-by-side product comparisons can be displayed.
  • On-Demand Print Catalogs: Catalog content can be published to PDF files. Using CustomCommerce to create custom print catalogs whenever needed (i.e. "on-demand") helps ensure up-to-date print content and eliminates the need for large print runs.
  • Photorealistic Product Views: Realistic views of a product's options and features allow your customers to accurately see what they're purchasing and reduces order errors.
  • Complex Pricing Models: Products and options can have any number of associated price lists to support historical price lists and customer or region-specific pricing. Sale and tier discounting features can apply percentage and set-point price reductions.
  • Favorites Folders: Users can save configured products and commonly purchased items to online "Favorites" folders so these items can be easily selected in future catalog visits. Multiple folders can be used to organize product choices.
  • Full-Featured Shopping Cart: The shopping cart allows customers to select products to purchase. Check-out support includes online payment processing and shipping cost and address validation.
  • Custom Web Branding: A template-based user interface separates the catalog's data and presentation layers. Your catalog can be customized to match your company's existing branding. Changes in the catalog's look-and-feel can be made without touching the product data.
  • Legacy System Integration: CustomCommerce systems integrate with your other systems, offering seamless order processing and real-time inventory and order tracking from the catalog.

To Top


Highlights
Key Features and Benefits
Related Topics
CustomCommerce
ContentStudio
Legacy to Web Tools
Download this Overview