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With an online catalog, you're always open for business. Your customers can access your self-service sales system anytime.
However, simply putting products on the Web doesn't ensure success. Sales come from presenting your products in a way that engages customers and makes it easy for them to find the best product for their needs.
Catalogs That Sell Products
The CustomCommerce catalog structure allows customers to browse through multiple product hierarchies to find the exact product information they need.Product descriptions can be of any length. Graphics, multimedia files, PDFs and CAD files can be added to the catalog across the entire product hierarchy.
An unrestricted and arbitrarily deep set of options and accessories can be associated with each catalog item. Your customers can view every product and variation that you offer.
Products and options can have any number of associated price lists to support historical and customer-specific pricing.
Advanced product visualization tools allow customers to see the exact product they've selected. Customers can rotate, tilt and magnify images to closely examine a product from all angles.
A template-based user interface makes it easy to present product data and optimize catalog navigation. Customers can get to any catalog page with just one or two mouse clicks.
Using CustomCommerce, industrial designers no longer have to sort through dozens of printed part catalogs. Office managers can view different fabrics and options for a chair without visiting a showroom.
Your customers enjoy an easier, more convenient purchasing experience. You benefit from faster sales cycles and fewer order errors and returns.
Custom Catalogs
The CustomCommerce database serves as a central repository for product marketing content. Starting from a master product catalog, custom catalogs can be easily tailored for specific market segments, geographic regions and distributors.For your larger customers, catalogs can be generated containing only products, options and pricing approved by the customer.
CustomCommerce's authentication manager determines which catalogs a customer is entitled to browse. "Punch out" sessions from e-procurement systems such as Ariba and Oracle Exchange are supported.
For international customers, CustomCommerce supports local languages, currencies and date formats. US and international catalogs can be maintained from a single system.
Managed By Business Users
Our Web-based catalog management solution, ContentStudio, eliminates the need for programmers and special production staff to maintain your catalog.Designed for sales and marketing personnel, ContentStudio includes an Explorer-type drag-and-drop interface and integrated online help.
Print and CD-based catalogs are out of date the moment they're published. ContentStudio makes it easy to keep your online catalogs accurate and up-to-date.
Complex product lines are characterized by rapid product turnover and modifications. ContentStudio places control of your catalog content in the hands of business users, accelerating your ability to make product changes and target evolving markets.
Key Features and Benefits
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